myCode
Bringing the fun in learning
through creativity
MyCode is a coding academy for kids that uses a variety of programs and tools to introduce children of all ages into the field of computer programming. With world-class curriculums and talented instructors, MyCode develops the next generation of curious and creative critical thinkers in a collaborative learning environment where they can code, play, and create.
Putting importance on collaboration and innovation, myCode challenged us to create a brand identity that resonates with the same values they put into their curriculums. Letting fun come into play with learning through imaginative designs, we had to spark curiosity and interest among their young learners.
Learn more about the brand here
Brand Strategy, Visual Identity, Verbal Identity
Inspiring boundless creativity
Innovative and unique, the logo we created for myCode is custom typography characterized with a playful arrangement of letters and curves to convey the boundless creativity that the brand encourages among its young learners.
A friendly companion to explore with
A rocket ship with a friendly smile—the mascot we created for myCode helps it become more relatable to its young learners. A companion they can explore the world of coding with, the rocket ship also teaches the kids not to be afraid of launching something to reach their dreams.
Traversing the realms of knowledge and play
As we merge the concepts of play and learning, a brilliant blue is primarily used to establish the intellect and creativity of myCode as a learning academy, while the other vibrant colors reflect its fun and welcoming personality.
Making each variable come to life
The geometric and lively structure of Gilroy Extra Bold adds the right kind of energy to bring myCode’s personality to life, which is then complemented by the clean and simple Nunito Regular that gives the brand an approachable look.
Creating possibilities with imagination
Made up of strokes, doodles, shapes, and random lines; all the patterns & elements of myCode have significant attributions to its identity. They mimic a child’s drawings, inspiring them to transform turn their imagination into reality through code.
Unraveling stories of innovation
Illustrations are important in narrating a brand’s story, and for an innovative brand like myCode, we kept it simple yet lively. The illustrations are designed to be cohesive with the other branding elements, encapsulating the brand’s professional yet playful personality.
Launching the journey towards a brighter future with code
With the digital future that lies ahead of today’s generation, we reimagined myCode to create a space for the innovators of tomorrow, where they can have fun and create while discovering the wonders of computer programming.
