Refined Selections
Bringing the finest selection of premium beef cuts
Refined Selections is a premium quality meat brand that offers the finest selection of imported and locally sourced beef cuts in the Philippine market.
As the country’s foremost beef carcass and primal cuts supplier, RSRH Livestock Corporation sought our expertise in designing a meat brand that best reflects their uncompromising quality and adherence to world-class food safety standards.
Learn more about the brand here
Visual Identity, Collaterals
Labeling the guarantee of food quality and safety
Sustaining their promise of delivering top-notch quality meats, we created a logo that epitomizes the old-fashioned camaraderie of the brand in bringing only the freshest, safest, and cleanest beef cuts to every Filipino home.
Curated with the signature redness of premium beef
The lean color indicates the maturity and freshness of meat as discerned by most beef purveyors at the point of scale. As such, we curated a color palette that emulates the superior quality grade and palatable appeal of prime beef.
Upholding the highest standards of meat processing
When it comes to safe and fresh quality meats, Refined Selections are a cut above the rest. We paired the rustic authenticity of SS Nickson One with the neatness of Sofia Pro to highlight the brand’s care and consistency in handling meat.
Delivering quality freshness from farm to table
Born from the company’s solid reputation as a trusted and reliable meat supplier, we gave their new line of processed beef products an identity that suggests premium quality from the start and serves freshness from farm to table.
